Big brothers big sisters integrated campaign

[campaign creative]

In order to help Big Brothers Big Sisters generate an increase in volunteer signups (with a particular focus on young men of color), the Mr. Smith team developed a full-scale integrated consumer campaign that encompassed traditional OOH touchpoints like bus signage, alternative OOH opportunities like murals and wraps, and a host of digital efforts, including organic and paid social media.

Our campaign with local Bigs and Littles helped spread awareness of their mission: “To nurture children and strengthen the communities they live in.” The 30-day targeted social media campaign that we launched garnered 24,955 impressions and generated 223 inquiries. These efforts impacted 527 lives and led to 150 new volunteer matches.

This final effort led to Big Brothers Big Sisters surpassing their annual goal by more than 15%.