Brand X Naming presentation
[Naming and Concept Rationales]
Mr. Smith was contracted by an existing client to work on naming for a new product line of ready-to-drink protein beverages, protein powders, and other protein products.
After two discovery sessions with the client, we identified runners and other endurance athletes as the primary audiences for this new brand. These are the names and rationales we pitched. Tap the images below to see the full presentation.
